Haider Malik graduated from university with a degree in banking and finance, first-class honours. But despite this qualification, he struggled to find a City job and was rejected from many roles after virtual interviews.
After “getting fed up” of not being able to let his personality come across, the 24-year-old from east London created a pop-up stand outside Canary Wharf Tube station and began pitching himself to potential employers.
Within hours he was invited for an interview at Canary Wharf Group PLC and was offered a job after three days.
Video by Jamie Moreland