DUBAI: Dutch Moroccan Egyptian model Imaan Hammam has been revealed as the celebrity star of a new campaign by Dutch football team Ajax for their latest pre-match collection.
The model fronts a campaign that promotes the club’s newest line, which is a collaboration between Adidas, Ajax and Daily Paper and will be worn by the team during pre-match warm ups.
The designs are inspired by East African beadwork and aim to celebrate Amsterdam’s diverse cultures and communities.
“For the love of my city and the love of the game,” Hammam captioned the video, which she posted for her 1.4 million Instagram followers on Tuesday.
“The design of the @adidasfootball, Daily Paper x @afcajax pre-match collection features eye-catching East African beadwork and graphics infused with the Pan-African colors red, black and green,” online community Daily Paper wrote on Instagram, before announcing that the kit would be available in October.
In the video campaign, Hammam can be seen wearing a jersey from the collection while speaking directly to the camera before slick images of the city’s various communities flash up on screen.
The new campaign comes hot on the heels of a stellar summer for the model.
In August, the catwalk star fronted the latest Tiffany & Co. promotional video for the US luxury label’s Lock collection alongside American skateboarder Tyshawn Jones.
Later the same month, she starred in Romanian Jordanian designer Amina Muaddi’s latest campaign, which celebrated the duo’s Arab roots.
The short clips, shared on Muaddi and Hammam’s Instagram accounts, were shot in Cairo.
In the video captured by British Egyptian filmmaker and photographer Dexter Navy, the 25-year-old catwalk star flaunted Muaddi’s new Drop 2/22 collection.
Hammam is one of the most in-demand models in the industry. She was scouted in Amsterdam’s Centraal Station before making her catwalk debut in 2013 by walking in Jean Paul Gaultier’s couture show.
Since then, she has appeared on the runway for major fashion houses, such as Burberry, Fendi, Prada, Marc Jacobs, Moschino, Balenciaga and Carolina Herrera, to name a few.
Hammam, who has been featured in leading fashion publications, such as Vogue and V Magazine, also starred in international campaigns for DKNY, Celine, Chanel, Versace, Givenchy, Giorgio Armani and many more.