‘We hope natural Afro hair TV advert is first of many’

The first UK television advert for a brand targeted at women and girls with natural Afro hair airs this weekend.

It’s been made by Afrocenchix, one of the biggest black-owned hair businesses in the UK.

The company was founded in 2008 by two women who struggled to find effective products for Afro hair.

Reporter: Adina Campbell

Producer: Anthea Lee

Filmed and edited by: Joe McNally and James Anderson

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