The first UK television advert for a brand targeted at women and girls with natural Afro hair airs this weekend.
It’s been made by Afrocenchix, one of the biggest black-owned hair businesses in the UK.
The company was founded in 2008 by two women who struggled to find effective products for Afro hair.
Reporter: Adina Campbell
Producer: Anthea Lee
Filmed and edited by: Joe McNally and James Anderson